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Perceptive. Professional. Principle.

We intensively study customer insight to discover the keys to marketing success.

URC is a leading expert on consumer experience investigation in China and a pioneer in retail management research. Founded in 1996, United Research China Group engages in all aspects of research area of consumer experience, retail, mobile survey etc. URC Group owns three subsidiaries in China, there are Beijing Zhilian Bi Da consulting Ltd, Shanghai Bi Yi consulting Ltd, Shanghai Bi Xiang Technology Ltd. In 2018, URC established Yougu Zhi Guang (Shanghai) market research Ltd. which is a joint venture with YouGov, a well reputed European market research company.
About Us

We Offers timely high quality research on China as well as global consumers.

In the accumulation of more than 10 years consumer surveys together with resource from the European leading research company YouGov, we are able to offer you timely on-line solution on global base. There are 43 markets consumer data around the world open to meet your needs in discovering consumer insights.
About Us

We deliver in-depth study on Mobile Internet in which reveals overall perspective trend of consumer behavior and approach.

"Consumer, Technology, and Mobile Internet Panoramic Research" is a large-scale national survey conducted by URC in a deep strategic alliance. It integrates three major areas: consumption, technology, and the internet, and delves into data mining from mobile internet terminals to various industries. According to four aspects: media terminals, technological intelligence, mobile internet industry, and lifestyle trends, it covers 24 industries and 38 behavioral groups, exploring the online behavior of mobile internet users, and offers the most professional and unique insights and trend analysis.
About Us

Services

Consumer Experience Research

Mystery shopping and real customer experience research, comprehensively evaluate the brand's service…

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Retail Performance Management

URC has comprehensive solutions in terms of project execution capacity, data control and service res…

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Brand Health Management

Brand is the lifeblood of the enterprise. Healthy brand brings continuous revenue growth for the ent…

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Our Advantages:

Good Faith

We uphold the commitment with professional attitude to clients

Focus

Focus on customer experience mining and delivering valuable solutions

Innovation

Act innovatively in thinking, capability building and product development

Vaule-Added

Strive for providing with services and products beyond clients’ expectations

Client Services Focus

28

Years

8

Services

2861

Projects

1105

Clients

URC’s reports are of great value, and their insight and analytical capabilities have helped us seize market opportunities. I am very satisfied with this high-quality output.

Olivia.C

As a government client, I am very satisfied with the overall experience and professional capabilities of URC. Their service is not only professional but also very much in line with our needs.

NBS

In the cooperation with URC, their communication attitude is impressive. Friendly and timely feedback has convinced me that choosing URC is the right decision.

Edwiin.A

URC’s services have made me feel their professionalism and deep understanding of customer needs. I am full of anticipation for their services and appreciate their professional spirit.

Leila.R

URC’s keen insight into industry dynamics has given me a clearer understanding of the market. Their service is not only professional but also highly forward-looking.

Penny.H

URC’s continuously innovative research methods have brought new vitality to data studies. Their spirit of innovation and professional capabilities have made me very satisfied with their services.

David.S

Partners

Mall Meituan
Bestore
上海老饭店
McDonald’s
SERVIER
亚宝药业
Cozy Steps
Pepsi
东家
养生堂
Origins
Pfizer
亚一
BIGDROP
Boehringer Ingelheim
SHANGHAI
中文