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Perceptive. Professional. Principle.

We intensively study customer insight to discover the keys to marketing success.

URC is a leading expert on consumer experience investigation in China and a pioneer in retail management research. Founded in 1996, United Research China Group engages in all aspects of research area of consumer experience, retail, mobile survey etc. URC Group owns three subsidiaries in China, there are Beijing Zhilian Bi Da consulting Ltd, Shanghai Bi Yi consulting Ltd, Shanghai Bi Xiang Technology Ltd. In 2018, URC established Yougu Zhi Guang (Shanghai) market research Ltd. which is a joint venture with YouGov, a well reputed European market research company.
About Us

We Offers timely high quality research on China as well as global consumers.

In the accumulation of more than 10 years consumer surveys together with resource from the European leading research company YouGov, we are able to offer you timely on-line solution on global base. There are 43 markets consumer data around the world open to meet your needs in discovering consumer insights.
About Us

We deliver in-depth study on Mobile Internet in which reveals overall perspective trend of consumer behavior and approach.

"Consumer, Technology, and Mobile Internet Panoramic Research" is a large-scale national survey conducted by URC in a deep strategic alliance. It integrates three major areas: consumption, technology, and the internet, and delves into data mining from mobile internet terminals to various industries. According to four aspects: media terminals, technological intelligence, mobile internet industry, and lifestyle trends, it covers 24 industries and 38 behavioral groups, exploring the online behavior of mobile internet users, and offers the most professional and unique insights and trend analysis.
About Us

Services

Consumer Experience Research

Mystery shopping and real customer experience research, comprehensively evaluate the brand's service…

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Retail Performance Management

URC has comprehensive solutions in terms of project execution capacity, data control and service res…

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Brand Health Management

Brand is the lifeblood of the enterprise. Healthy brand brings continuous revenue growth for the ent…

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Our Advantages:

Good Faith

We uphold the commitment with professional attitude to clients

Focus

Focus on customer experience mining and delivering valuable solutions

Innovation

Act innovatively in thinking, capability building and product development

Vaule-Added

Strive for providing with services and products beyond clients’ expectations

Client Services Focus

28

Years

8

Services

2861

Projects

1105

Clients

URC’s service is responsive and highly professional, making me feel their deep understanding of customer needs. This timeliness and professionalism have made me full of praise for their service, and I highly recommend them with full marks.

Candice.R

A 96.2% customer satisfaction rate is a testament to the excellence of URC’s services. Their professionalism and enthusiasm have made my experience of cooperation very pleasant.

Edison.L

URC’s keen insight into industry dynamics has given me a clearer understanding of the market. Their service is not only professional but also highly forward-looking.

Penny.H

URC’s services have made me feel their professionalism and deep understanding of customer needs. I am full of anticipation for their services and appreciate their professional spirit.

Leila.R

The data quality provided by URC has exceeded my expectations. Accurate and in-depth analysis has helped us make wise decisions, and I highly appreciate their professionalism and accuracy.

Josephine.C

URC’s services have provided strong support for my business decisions. Their professionalism and efficiency have filled me with confidence in the outcomes of our collaboration.

Michelle.B

Partners

Meituan
Janssen
Audi
Polestar
ZhangLaLa
Cafe DE Coral
松鹤楼
Sinopec
南翔馒头店
PUIG
Henan Prosper
松月楼
Holiland
AHAVA
亚宝药业
163 GROW
中文