Business Consultancy: Allen 13788992981

Good faith, expertise of insight value,
profession and growth with client.

We intensively study customer insight to discover the keys to marketing success.

URC is a leading expert on consumer experience investigation in China and a pioneer in retail management research. Founded in 1996, United Research China Group engages in all aspects of research area of consumer experience, retail, mobile survey etc. URC Group owns three subsidiaries in China, there are Beijing Zhilian Bi Da consulting Ltd, Shanghai Bi Yi consulting Ltd, Shanghai Bi Xiang Technology Ltd. In 2018, URC established Yougu Zhi Guang (Shanghai) market research Ltd. which is a joint venture with YouGov, a well reputed European market research company.
About Us Contact Us

We Offers timely high quality research on China as well as global consumers.

In the accumulation of more than 10 years consumer surveys together with resource from the European leading research company YouGov, we are able to offer you timely on-line solution on global base. There are 43 markets consumer data around the world open to meet your needs in discovering consumer insights.
About Us Contact Us

We deliver in-depth study on Mobile Internet in which reveals overall perspective trend of consumer behavior and approach.

The panoramic research of consumer, technology and mobile Internet is a large-scale national survey conducted by URC strategic alliance, which integrates three aspects of technology product consumption, technological development and internet business. The study provides in-depth data mining values and insight for related industries. The study covers four aspects of media, scientific intelligence, mobile Internet industry and life trend. For a clear understanding of mobile behavior and trends, the analysis report split by 24 industries and 38 behavioral groups. This study is a 8 years consecutive survey with rich comparative data over years, it has been attracted the attention of marketing and industry insiders. The latest 2019 report is coming out and pre-orders are available.
About Us Contact Us

Services

Consumer Experience Research

User experience is directly related to product sales and long-term value creation. URC experience re…

Read more

Retail Performance Management

URC has comprehensive solutions in terms of project execution capacity, data control and service res…

Read more

Brand Health Management

Brand is the lifeblood of the enterprise. Healthy brand brings continuous revenue growth for the ent…

Read more

Global Consumer Research Platform

Our joint venture YouGov-URC shares advantage resources from YouGov, a well-known global market rese…

Read more

Visual Management System

Inherit from our substantial retail research experience, our technology product VM is an intelligent…

Read more

Our Advantages:

Good Faith

We uphold the commitment with professional attitude to clients

Focus

Focus on customer experience mining and delivering valuable solutions

Innovation

Act innovatively in thinking, capability building and product development

Vaule-Added

Strive for providing with services and products beyond clients’ expectations

Client Services Focus

23

Years

8

Services

2611

Projects

1054

Clients

Client Recognition

A Customer

A Customer

Thanks. It is very good information to improve the customer satisfaction for us.

Mcdonalds

Mcdonalds

Thank you for providing this update.
I had the opportunity to meet Eva Lin at COB last week and she was well informed about URC’s performance and was pleased with your services.
I very much appreciate you and your team proactively keeping the McDonald’s team informed — it makes a very large difference to the overall dredibilty of our mystery shop program!

Estee Lauder

Estee Lauder

I would like to express my gratitude to all those at United Research China who got involved in our Mystery Shopping program in the past year.
Grateful acknowledgement is made to Ms.
Diana Liu and her team who gave us considerable help by means of valuable suggestion, comments and recommendation.
Her unwavering support has sustained my team through our MS program development in China.
I deeply appreciate the contribution to our mystery shopping program made in various ways by URC.

Partners

Meituan
Estee Lauder
Anta Sports
Bausch+Lomb
Coca-Cola
McDonald’s
Triumph
GSK
中文