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Medicine & Health

Medicine & Health

We are a pioneer in China medical and health research and establish leading position in the area very early on, we are the first one introduces international advanced retail research techniques to offer clients strategy consultancy and global standards research quality.

We invested early in our experience in medical health, including holistic research in the area of targeted pharmacy selection research; Empirical monitoring of OTC product retail display, price, POSM, stock availability, recommendation research and evaluation feedback of pharmacy staff.

We are the leading pharmaceutical research specialist in China, and the research involved in this field includes various types:

  • Contact lens retail store check
  • Research on the retail positioning for market entrance from a well-known domestic manufacturer
  • Research on shopper behavior
  • Research on classification of pharmaceutical retail channels
  • Research on Chinese pharmaceutical market classification of a multinational pharmaceutical company
  • National comprehensive retail monitoring research of a multinational pharmaceutical company (hospital, clinic, pharmacy)
  • Sales representative coverage and branch survey of a multinational pharmaceutical company
  • In-depth distribution analysis and research of a multinational pharmaceutical company in Guangdong province
  • Research on the definition of new contraceptive market segmentation
  • Research on the repositioning of the old brand of contraceptives
  • Feasibility study on the transfer of prescription drugs to non-prescription drugs
  • Study on the choice of medical treatment and drug access for patients with depression
  • Analysis of reasons for the decline in sales of a vitamin product and new concept test
  • U&A research on influenza vaccine consumers of a multinational pharmaceutical company

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