URC’s unique brand health management system is different from the traditional brand health survey. You can use the benefits provided by our innovative research framework to identify opportunities for the healthy development of the brand, and to apply appropriate remedies to improve the brand health:
We conduct a holistic assessment for a brand. Aside from traditional brand loyalty index analysis, more importantly, we have integrated the deep understanding of customer experience, the perception of brand reputation and the feeling of consumer attitude into the structure.
Combined with the analysis of experience and health index, we found that the brand health index is an innovation of URC brand health management research technology, and the health index guides the direction of brand development.
Buying interest: I will buy this product of the brand in the future
Willingness to recommend: I recommend this brand more than any others
Premium acceptance: I prefer to pay more for this brand than other brands
Brand identity: I identify with this brand more than any others
Brand trust: I trust this brand more than any others
Brand stickness: I would miss this brand more than any other brand if it were no longer in the market
Brand preference: I like this brand better than others
Brand quality: this brand's products are of higher quality than other brands
Uniqueness: this brand's products are different from other brands
Brand popularity: this brand is more popular than others