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Global Consumer Research Platform

Our joint venture company YouGov-URC formed by URC and YouGov. YouGov is a global market research and data company with data of more than 6 million members in 43 markets around the world. YouGov daily record updated consumer behavior and idea, provides the research technology and the database, can help you quickly get the opinion and perception of consumer. It’s efficient to address fast operation to quickly deliver clients’ needs catering to domestic markets or markets outside China.

YouGov BrandIndex

Want to find out what the world thinks of your brand?

Tracking the public perception of brands across the world everyday. Want to find out what the world thinks about your brand? BrandIndex is the authoritative measure of brand perception, monitoring thousands of brands across dozens of sectors.

We interview thousands of consumers every day, yielding over 2.5 million interviews a year. BrandIndex operates internationally, allowing you to track brand perception in one market, compare across multiple markets or monitor the global picture.

YouGov Omnibus

YouGov Omnibus is the perfect vehicle to test public and consumer opinions, attitudes and behaviours quickly and cost effectively.

YouGov Omnibus is available in all of the key markets in Asia Pacific. We interview an online representative sample of adults, aged 18+. Clients purchase as many individual questions as they need.

YouGov Reel

YouGov Reel is a real-time dial-test measurement tool for visual / audio advertising. It is easy to understand, very intuitive and a fun way to pretest an ad. It can help clients reduce the risk of releasing invalid advertisements or advertisements that may damage the brand image.

YouGov Profiles

Profiles is our segmentation and media planning product for agencies and brands. This product is powered by data collected in the YouGov Cube – our connected data vault which holds over 120,000 data points, collected from 400,000 APAC YouGov members. Get the profile of your target audience across multi-channel data sets with greater granularity and accuracy than ever before.

What are the key commercial benefits?

  • Profile advanced segments quickly: understand in more depth the key differences between satisfied and dissatisfied customer of a brand

  • Design tailored channel strategies: find the channels that are most likely to drive consumer interaction with brands, not simply the channels most used

  • Plan more effective advertising campaigns: analyse media consumption data that is collected daily, not monthly or quarterly

  • Formulate more relevant and targeted comms: develop propositions and messages that are unique to different segments to maximise cut-through

Why is it different to other products on the market?

  • It is agile: turn projects around quickly and react to market needs

  • It is live: we hero permanent listening (a much more strategic approach compared to traditional tactical based data collection products that focus on single moments in time)

  • It is holistic: single customer view across all channels

  • It is competitive: cost-effective and more output

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